noo noo (0)

noo noo founder, Fiona Odering, has a love for nature and believes it is good for the soul and should be intertwined in everyone’s lives, especially little ones. She also believes that if more natural products are used it will be better for our planet too. With this philosophy, Fiona aims to source natural products that are also made with kindness. 

Where we source our products 

Our clothing is sourced from a small factory in China that specialises in planting, researching and producing organic cotton products. They grow without using harmful fertilisers, pesticides and prohibit transgenic. Through the manufacturing processing, there are no harmful chemicals used either. These processes are all environmentally friendly and all clothing has OEKO-TEX ® Standard 100 (Class 1) and Global Organic Textile Standard (GOTS) certification. 

All our wooden products are sourced as components from a certified supplier from China. The teethers and garlands are then made in New Zealand by the noo noo team. Some beads are painted and we use Resene Lumbersider, a waterborne nontoxic paint. The beech wood components are food grade safe and have a range of certification including AS/NZS 8124 which applies to New Zealand and Australia. 


The OEKO-TEX ® Standard 100 (Class 1) is a globally uniform testing and certification system for textile raw materials, intermediate and end products at all stages of production with the aim of completely eliminating harmful substances. 

The Global Organic Textile Standard (GOTS) is recognised as the world’s leading processing standard for textiles made from organic fibres. 

AS/NZS 8124 covers many aspects such as the structural characteristics, flammability, and toxicity of toys and the safety aspects of activity-type toys. 


These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.


Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.


These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 


These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 


Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 


In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.


Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 


These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.


These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.