What is important to them is that what they do brings opportunity to the community where they are based on Aotea. In light of which they have decided (despite the difficulty) to grow, extract and manufacture all the products rather than outsource this. Aotea is proud to say that for every year they have been in business they have provided scholarships to their rangatahi māori to attend high school and they are in the process of creating more jobs for whānau.
What is also important to Aotea is spearheading the science that will give credibility to the anecdotal history and knowledge māori have for the healing flora of Aotearoa. They now have a committed R&D team to determine innovative ways to not only extract some of the plant agents in the flora they use but also undertake clinical tests of these plant agents.