NOTO Botanics (13)

Founder, Gloria Noto, born in Detroit to Italian parents – Gloria’s childhood was different from her peers.
“I grew up using olive oil to eat and to hydrate my skin. Summers in Sicily with fresh herbs and food straight from gardens, and salty water in my hair. In Michigan I experienced the beauty of forests, wet mossy ground, and the hard work ethic of Detroit.”

Gloria understands the beauty industry very well due to her extensive and intimate experience as a makeup artist + fine artist for over 12 years. Seeing all too clearly how the majority of manufactured products are cocktails of chemicals, pollutants, and fillers, Gloria sought out to create her own solution by developing products that reflected the changes she wanted to see. Change not only in ingredient but also in the visual identity of what wellness and inclusivity look like.  She believes that living well should not be a privilege, but instead - a right - and strives to make the highest quality products that are inclusive - diverse in cost - diverse in identity - with a philanthropic and activist based edge.

NOTO Botanics is a multi-use, natural and organic full product line with belief that self-expression through beauty and self-care can be achieved all the while being mindful to the environment. 

We use only the best potent, yet simple attributes coming from nature’s oils and herbs that synergistically work with your chemistry, giving you real results in and out.

MULTI-USE / MINIMAL / UNI-SEXY

Power in Simplicity
NOTO is a natural, fluid in gender, multi-use cosmetic line that is packed with uncomplicated yet high performing natural & organic ingredients. 
The aspiration to be well is something we hold dear, and believe it should be available for everyone.

We also focus on:
• Inclusivity 
• Customer reviewed real results 
• Minimal editorial design 
• Deep give back philosophy
• Vegan & Cruelty-free 
• Activism through Identity

    NOTO celebrates the authentic and diverse layers of what self-expression and beauty can mean. We are a champion for ferocious courage in individuality with conscious living, cultivating a creative and mindful community.
    We encourage you to be as minimal or as expressive as you wish.

    Biodegradeable

    These goods can be composted at the end of their useful life, leaving no trace of their existence.

    Ethically Made

    These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.

    Handmade

    Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.

    Local

    These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 

    Natural

    These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 

    Organic

    Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 

    Recycled

    In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.

    Sustainable

    Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 

    Transparent

    These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.

    Vegan

    These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.