New Zealand made natural merino baby clothes using only eco-friendly dyes.
Early in 2008, Debbie Green designed a poncho for a friend's new baby. This wasn't easy as she was not known as a knitter. However, when it was finished, friends convinced her to show the poncho to a niche retailer and they loved it. This was the start of the business as it is today.
Debbie realised that if this was to be a business then she would have to have more products, so she designed some that were not available in the market. At the start, it was only Debbie's and her mother knitting, so this limited the number of garments that could be produced. The instant success of the garments took her completely by surprise and she quickly realised that they would never keep up.
Luckily, through a friend, Debbie was introduced to six lovely ladies from Geraldine and they proved to be their salvation. This gave Debbie the confidence to purchase the wool in bulk and allowed her to continue to expand the number of selected stockists and to add further designs and colours to the range.
By early 2009 Weebits had increased the number of knitters involved and added new garment designs. Then there was another email inquiring about distribution, this time from London. The resulting increase in order sizes dramatically altered the productivity of the business.
During this time Weebits continued to increase the number of local stores selling the products, engaged a distributor in Australia and we were receiving interest from Asia and southern Europe.
Weebits are proud to be a sustainable company that cares about the people making our clothes and the environment. They still knit all their garments in New Zealand using 100% pure merino wool and the yarn is coloured using eco-friendly dyes.
Weebits has taken a firm stance to be as eco-friendly as possible throughout its operation and will continue to use NZ-made yarn and to manufacture the products locally.
Wool is a planet-friendly fibre for many reasons:
Weebits products tend to be washed less frequently and at cooler temperatures which has a lower impact on the environment.
It is one of the most recycled fibres.
Wool can be composted and is especially useful in gardening, as it has the ability to retain water while releasing nutrients to feed plants.
Wool garments will only take 9 months to biodegrade when buried in soil.
Weebits aim is to supply garments as they used to be (when Debbie was a child) with a modern twist. We are regularly adding new products to the range as we find or design garments we like and know their clients will like as well.
Being hand knitted, the products cannot easily be mass-produced and Weebits want to keep production local. Because of this, they have been quite selective with their outlets, as they wanted to specialise at the top end of the market. Where they have control, the stores and their locations are carefully selected so that they have some exclusivity in their area.