The word RAAIE (pronounced “ray”) comes from “ra”, both the ancient Egyptian sun god, as well as the Maori word for “sun”, and “ray of light”.
RAAIE is an ode to the duality of the relationship with the sun. This relationship is a complex dance of admiration and caution, where the sun's life-giving light and warmth meet the challenge of its harmful UV rays, responsible for 80% of extrinsic signs of skin aging.
RAAIE is rooted in the philosophy of embracing the sun’s benefits while protecting against its dangers. Their approach is guided by chronobiology, designing products that align with your skin’s natural rhythms to shield against sun damage and repair signs of aging like wrinkles, hyperpigmentation, and uneven texture.
POWERED BY THE WORLD’S MOST RESILIENT PLANTS
RAAIE's products harness the power of the world’s most resilient land, sea and alpine botanicals, thriving in New Zealand in some of the harshest UV conditions on Earth, and blended with cutting-edge cosmeceutical science.
RAAIE's founder, Katey, spent much of her childhood rewilding her family farm in northern New Zealand with her father, learning about the power of New Zealand’s native plants from a young age and how plants from New Zealand’s ancient forests such as kawakawa, harakeke (flax), kōwhai and mānuka have been used for generations for protection and healing.
She then moved in London and New York for 13 years, working in the fashion and beauty industries. Upon returning home, she combined her passion for New Zealand’s botanicals with her international brand-building experience, and RAAIE was born.
HOUSED IN ENIGMATIC, STONE-LIKE REFILLABLE GLASS VESSELS
RAAIE packaging is designed to feel like sacred objects; something people would cherish rather than throw away. This unique, minimalist approach to packaging has been recognised globally and resulted in RAAIE winning ‘Best Brand Design and Marketing’ at the NZSCC awards and a finalist at the NEXT Beauty Awards in Los Angeles for ‘Best Packaging’.
