Videris (17)

Videris is a New Zealand-based lingerie brand with wellness, sustainable and ethical practices at its heart.

Founded by Chloé Julian in 2018 and launched in 2020, almost two years of research and development has gone into designing and producing their debut collection
Before launching Videris, Chloé spent 15 years overseas designing lingerie for Stella McCartney Lingerie, Agent Provocateur, and David Beckham Bodywear. In 2017, she led the design team to launch Rihanna’s lingerie line Savage X Fenty as VP of Design.

Reflecting on her design experience and her interest in holistic health, Chloé felt there was space for a considered lingerie brand. One that combines thoughtful design, ethical and sustainable materials, and mindfulness.
Whether you need green to bring balance to your physical and emotional wellbeing or violet to spark creativity, we believe colour can help you release your light from within.

Videris - translating from Latin into 'you are seen' - is founded on these principles

Lingerie with intention - Videris believe there’s beauty in the everyday. Beauty in the everyday moments we take for ourselves to nourish and cleanse. Revive and awaken.

Reaching into our underwear drawer is no different. It’s a moment to consider what’s right for our body, our mood and the world around us.
Videris is lingerie for everyday wellbeing. Designed for comfort and support. Made from natural and sustainable fabrics. In colours designed to enhance a feeling or mood.

Natural, breathable fabrics. Designed to move with your body.

Biodegradeable

These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.

Handmade

Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.

Local

These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 

Natural

These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 

Organic

Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 

Recycled

In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.

Sustainable

Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 

Transparent

These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.

Vegan

These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.