YARN nz ²

Based in Aotearoa, YARN was founded by Yoko Shimoyama who moved to NZ from Japan in 2011. YARN is a comfortable merino wool innerwear label committed to creating positive change. They've made a conscious decision to only use renewable & sustainable fibres and ethical manufacturing. YARN partner with farms that respect animal welfare and make sure that they can trace every material they use back to its original source.

We view merino as a treasure from Aotearoa's beautiful natural world and their hope is to share that beauty with you. YARN's goal is to deliver collections that are utilitarian, minimal and convey an understated sense of femininity. 

YARN work in harmony with the Maori concept of ‘kaitiaki’ in which there is no natural hierarchy, and humans are just one of many natural elements that make up a much larger, global family. Yarn's ZQ Merino wool supplier also embraces this concept. Their wool is produced in accordance with the highest level of environmental standards and they take great care to protect the skies, the sea and the Earth.