YARN nz (6)

Based in Aotearoa, YARN was founded by Yoko Shimoyama who moved to NZ from Japan in 2011. YARN is a comfortable merino wool innerwear label committed to creating positive change. They've made a conscious decision to only use renewable & sustainable fibres and ethical manufacturing. YARN partner with farms that respect animal welfare and make sure that they can trace every material they use back to its original source.

We view merino as a treasure from Aotearoa's beautiful natural world and their hope is to share that beauty with you. YARN's goal is to deliver collections that are utilitarian, minimal and convey an understated sense of femininity. 

YARN work in harmony with the Maori concept of ‘kaitiaki’ in which there is no natural hierarchy, and humans are just one of many natural elements that make up a much larger, global family. Yarn's ZQ Merino wool supplier also embraces this concept. Their wool is produced in accordance with the highest level of environmental standards and they take great care to protect the skies, the sea and the Earth.


These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.


Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.


These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 


These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 


Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 


In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.


Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 


These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.


These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.