YARN nz (13)

Based in Aotearoa New Zealand, YARN nz was started by Yoko Shimoyama who moved to Auckland from Japan in 2011. YARNnz is a comfortable merino wool innerwear label committed to creating positive change. They've made a conscious decision to only use renewable & sustainable fibres and ethical manufacturing. YARN nz partner with farms that respect animal welfare and make sure that they can trace every material they use back to its original source.

We view merino as a treasure from Aotearoa's beautiful natural world and their hope is to share that beauty with you. YARN's goal is to deliver collections that are utilitarian, minimal and convey an understated sense of femininity. 

YARN's merino wool is sourced from New Zealand and their clothes are proudly made in Japan.

With love from New Zealand​.

Merino wool is beautifully soft and luxurious - a natural super-fibre that is perfect as your base layer. The individual fibres are extremely fine, meaning that it is supremely soft directly against the skin. It is anti-static so it won't cling to your skin and it doesn't attract lint or duct. It provides excellent UV protection and is naturally fire-resistant. Merino wool naturally absorbs and releases moisture to keep you dry and comfortable. It has the unique ability to stabilise body temperature and naturally suppress odour. 

Guardianship for the sky, the sea, and the land

At YARN, we work in harmony with the Maori concept of ‘kaitiaki’.

In ‘Kaitiaki,’ there is no natural hierarchy, and humans are just one of many natural elements that make up a much larger, global family. Yarn's ZQ Merino wool supplier also embraces this concept. Their wool is produced in accordance with the highest level of environmental standards and they take great care to protect the skies, the sea and the Earth.

The sheep that supply ZQ merino live a free-range life, eating fresh grass and breathing the clean mountain air of the South Island. Dedicated and accredited farmers look after the sheep and they are committed to guarding the land which is a reflection of their commitment to world-class eco standards. These healthy and natural approaches mean our merino fibre is the highest quality, and like kaitiaki teaches us, one part of the natural world. 


These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.


Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.


These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 


These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 


Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 


In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.


Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 


These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.


These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.