OVNA OVICH (21)
— овна -ovna feminine — ович -ovich masculine
Marina Davis founded her label in 2012 after realising in 2009 when dreaming up a concept for a university project, that she could create a positive change through her work.
OVNA OVICH is an independent project based in Auckland, New Zealand, with a devotion to making environmentally and socially sound womenswear of effortlessness and elegance.
The name OVNA OVICH which means feminine masculine, pays homage to the Russian heritage of designer and director Marina Davis, who grew up by the sea remotely in the deep south of New Zealand.
With a background in dancing and all things performative, Davis likes to weave stories into the collections which are released as chapters, in celebration of the compassionate and strong contemporary woman.