— овна  -ovna  feminine        ович  -ovich  masculine 

Marina Davis founded her label in 2012 after realising in 2009 when dreaming up a concept for a university project, that she could create a positive change through her work.

OVNA OVICH is an independent project based in Auckland, New Zealand, with a devotion to making environmentally and socially sound womenswear of effortlessness and elegance.

The name OVNA OVICH which means feminine masculine, pays homage to the Russian heritage of designer and director Marina Davis, who grew up by the sea remotely in the deep south of New Zealand.

With a background in dancing and all things performative, Davis likes to weave stories into the collections which are released as chapters, in celebration of the compassionate and strong contemporary woman.


These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.


Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.


These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 


These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 


Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 


In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.


Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 


These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.


These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.