Abel (22)

Natural perfume house, Abel, was established in Amsterdam in 2013 by New Zealander Frances Shoemack following a failed search for a natural perfume that was modern, chic and long lasting. Shoemack, who cut her teeth in the New Zealand wine trade, fell in love with the emerging world of independent perfumery on her travels throughout Europe, but was frustrated to discover that within that category, no brands were focusing on natural products or sustainable and ethical supply chains. She saw a gap, long before the market was established.

To create this industry disruptor, Shoemack reached out to New Zealander and Australasia’s only Master Perfumer Isaac Sinclair. Trained in Paris and Milan and now based in Sao Paulo and rapidly making a name for himself in the esteemed world of fine fragrance. Together the two set out to prove to the world you could have a natural perfume without the compromises. They did this by using the best natural science, a precision approach and sourcing the finest ingredients from around the world.

Abel boasts a retail network more than thirty countries strong and including iconic stores such as Galerie Lafayette Paris, Liberty London, Totokaelo New York and Isetan Tokyo. In 2020 the brand came 'home' to New Zealand, establishing it's global headquarters in Wellington and putting down roots in the community.

Biodegradeable

These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.

Handmade

Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.

Local

These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 

Natural

These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 

Organic

Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 

Recycled

In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.

Sustainable

Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 

Transparent

These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.

Vegan

These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.