Pidät (4)

Pidät is a new Finnish brand of everyday objects.

The word pidät has three meanings in Finnish – “You hold. You like. & You keep.”

The Designers – Mika & Julie Tolvanen founded their design office Studio Tolvanen in 2015. Mika is a Finnish designer who grew up in a North Karelian village. He graduated from London’s Royal College of Art in 2001, received the Bruno Mathsson Prize in 2012, and was named Finnish Furniture Designer of the Year in 2017.

Julie is an American designer who grew up in the Pacific Northwest. She studied architecture, worked for 10 years as a woodworker, and moved to Finland in 2009 to get a masters degree in furniture design. They design products for residential & contract use from their studio & workshop on Lauttasaari island in Helsinki, Finland. Hobbies include birdwatching & kayaking.


These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.


Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.


These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 


These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 


Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 


In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.


Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 


These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.


These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.