Sori Yanagi (3)

“True design lies in a realm counter to trends.”

本当のデザインは流行と戦うところにある。Yanagi Sōri

Uniting the worlds of craft and industry, Yanagi Sōri (1915-2011) created simple and beautiful items, rooted in Japanese aesthetics. Yanagi’s iconic design is characterised by timelessness and functionality, and over 60 years of history.

Yanagi was born in Tokyo, he was the son of Yanagi Sōetsu, founder of the Mingei (Folk Craft) Movement. Yanagi studied at Tokyo Arts School and developed an interest in modern design, becoming influenced by the work of Le Corbusier and Charlotte Perriand, whose office he worked in during the 1940s.

In 1952 he founded the Yanagi Industrial Design Institute which created a prolific number of items for daily use and home furnishing. In 1977, Yanagi Sōri was named Director of the Japanese Folk Art Museum in Tokyo.

In addition to household products, his designs also include metro stations, bridges and the torch for the 1964 Tokyo Olympics.


These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.


Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.


These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 


These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 


Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 


In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.


Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 


These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.


These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.