Ruru Merino Rib Crew - Charcoal


The slightly thicker crew neck is soft without that scratchiness that often comes with a thicker style knit. Ideal as inner-wear especially in the colder seasons as you layer up but so versatile that you will want to wear all year round. The temperature adjusts without letting the warmth escape - the heat retention is outstanding. Merino wool is also suitable in winter for those who tend to perspire and feel the cold. Although thicker in style, it is light and can be comfortably used as relaxing wear or sleepwear.

  • Designed and made in Japan
  • New Zealand ZQ Merino Wool 
  • Long-life - one of the most resilient fibres
  • Thermo Regulation - warmer in the cold, cooler in the hot
  • Comfort for all seasons - Merino fibres are silky-soft to the skin
  • Natural odour suppression - resists the buildup of bacteria 
  • Naturally Flame Resistant - won't melt
  • Moisture management - Merino will absorb up to 35% of its own weight in water before feeling wet

Yarn wool is sourced from Merino raised in the extreme ranges of the New Zealand Southern Alps, known for producing the finest, highest-quality merino wool in the world. ⠀⠀⠀

Do not Bleach
Use an approved wool detergent
Turn inside out to wash and dry
Hand wash in cold water and rinse well or
Machine wash on gentle cycle
Slow spin to remove excess water
Do not wring or tumble dry
Gently pull back into shape
Medium-low heat iron
Dry cleanable

ZQ Merino wool producers are directly connected to brands selling Merino wool products to the markets through long-term contracts. This kind of contract also means that supply chains are fully traceable, from farmer to final product. ZQ Merino wool farmers understand the needs of the end-user and make sure they can produce wool in a sustainable manner for years to come.

In the past, it was impossible for sheep farmers to know where wool sold at auction ended up, and what kind of products it was used in. Instead of selling in an auction, ZQ Merino wool is sold through a direct deal between the producers and the final product manufacturers. This means farmers can follow their wool on its journey right from sheep to the final product.


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Maker Profile


Based in Aotearoa New Zealand, YARN nz was started by Yoko Shimoyama who moved to Auckland from Japan in 2011. YARNnz is a comfortable merino wool innerwear label committed to creating positive change. They've made a conscious decision to only use renewable & sustainable fibres and ethical manufacturing. YARN nz partner with farms that respect animal welfare and make sure that they can trace every material they use back to its original source.

We view merino as a treasure from Aotearoa's beautiful natural world and their hope is to share that beauty with you. YARN's goal is to deliver collections that are utilitarian, minimal and convey an understated sense of femininity. 

YARN's merino wool is sourced from New Zealand and their clothes are proudly made in Japan.

With love from New Zealand​.

Merino wool is beautifully soft and luxurious - a natural super-fibre that is perfect as your base layer. The individual fibres are extremely fine, meaning that it is supremely soft directly against the skin. It is anti-static so it won't cling to your skin and it doesn't attract lint or duct. It provides excellent UV protection and is naturally fire-resistant. Merino wool naturally absorbs and releases moisture to keep you dry and comfortable. It has the unique ability to stabilise body temperature and naturally suppress odour. 

Guardianship for the sky, the sea, and the land

At YARN, we work in harmony with the Maori concept of ‘kaitiaki’.

In ‘Kaitiaki,’ there is no natural hierarchy, and humans are just one of many natural elements that make up a much larger, global family. Yarn's ZQ Merino wool supplier also embraces this concept. Their wool is produced in accordance with the highest level of environmental standards and they take great care to protect the skies, the sea and the Earth.

The sheep that supply ZQ merino live a free-range life, eating fresh grass and breathing the clean mountain air of the South Island. Dedicated and accredited farmers look after the sheep and they are committed to guarding the land which is a reflection of their commitment to world-class eco standards. These healthy and natural approaches mean our merino fibre is the highest quality, and like kaitiaki teaches us, one part of the natural world. 

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These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.


Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.


These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 


These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 


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In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.


Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 


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