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AAA Design

AAA Design

AAA Design uses the best of New Zealand’s sustainable natural treasures to craft quality goods that are designed to bring pleasure to your daily life.

Abel Odor

Abel Odor

The ultimate intersection of art, ethics and natural science...
Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal - to create the world’s best natural perfume.

vita odor, living fragrance

100% natural ingredients
Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is that they’ll evolve on your skin, working with your natural body chemistry to create a unique scent. One that will continually evolve throughout the day.
Abel lives on your skin, until it fades away.

elegant perfume for men and women

At Abel we believe...
In the power and beauty of scent. Its ability to enrich daily life in a way nothing else can. We believe that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you.

Global industry disruptors
Natural perfume house Abel Odor was established in Amsterdam in 2013 by New Zealander Frances Shoemack following a failed search for a natural perfume that was modern, chic and long lasting. Shoemack, who cut her teeth in the New Zealand wine trade, fell in love with the emerging world of independent perfumery on her travels throughout Europe, but was frustrated to discover that within that category, no brands were focusing on natural products or sustainable and ethical supply chains. She saw a gap, long before the market was established. To create this industry disruptor, Shoemack reached out to New Zealander and Australasia’s only Master Perfumer Isaac Sinclair. Trained in Paris and Milan and now based in Sao Paulo and rapidly making a name for himself in the esteemed world of fine fragrance. Together the two set out to prove to the world you could have a natural perfume without the compromises. They did this by using the best natural science, a precision approach and sourcing the finest ingredients from around the world. Seven years since the launch of their first perfume and the pair have shown what’s possible when you think outside the square. In 2018, the UK Financial Times quoted Abel as ‘well on their way to being the world’s best natural perfume’ and the brand has been featured globally in Vogue, Conde Nast, Monocle (print and film) among others. Abel boasts a retail network more than thirty countries strong and including iconic stores such as Galerie Lafayette Paris, Liberty London, Totokaelo New York and Isetan Tokyo. In 2020 the brand came 'home' to New Zealand, establishing it's global headquarters in Wellington and putting down roots in the community.

Amy Iddles Jeweller

Amy Iddles Jeweller

Looking back, I never thought I'd become a jeweller. However, as time has passed my interest in the art of jewellery became a need to explore jewellery making as a practice. 

My pursuit started in 2011 and it has been a constant, evolving, organic process ever since.
It is the physical act of jewellery making that I love. Experimenting with metals and texture, applying heat, using the tools and the chemical processes that unveil the intrinsic beauty of a piece. The process of crafting raw materials into simply styled jewellery that is wearable, bold at a glance but intricate up close. 

My work is made to be worn, enjoyed and treasured. I craft my pieces to a quality that they may have longevity, to be handed on and appreciated by many over time. 

Amy Iddles

Andrej Urem

Andrej Urem

I embarked on the process of candle making a few years ago. As time passed, the alchemy of the candle making was revealed to me, making me see that each candle possesses its unique individual character and a life of its own.  

The creation of the candles started me playing with different architectural forms. I began the deconstruction of Platonic solids that led me to the discovery of existing sculptural models, that in turn through my vision needed only the inner illumination, which will enrich the imagination and pleasure of its owners.

My candles are livable art pieces. They bring a special joy to both those that give or receive them. It is that thought which gives me pleasure and motivation in the creation of producing my unique candles.  

At first glance, a candle in and of itself can be seen as an uncomplicated product. But, beyond this simplistic observation are some important elements that have to work in perfect harmony. The interactions between the architectonic of the candle, the wick and the wax have to exist in perfect equilibrium to achieve the full potential and magic of the candles.

When the candle prototypes were finished I faced another challenge: engineering production moulds. The matrix from which these delicate and beautiful pieces originate are the moulds. With the support of 3D technology, computer simulation, and traditional methods of casting I created these diverse ethereal forms.

My candles are hand-poured and made out of the best quality, ecologically friendly, soy wax. The soybeans used are grown in the USA, and the wax made from them is specially blended with palm and beeswax to enhance needed firmness. The flame burns a cylinder inside the core in such a way as to leave the sides of the candle to remain intact, transparent, and illuminated. The burning time of each candle can exceed more than sixty hours.  

I am excited to share my creation with you and am hoping that you will find enjoyment and pleasure in them.

Andrej Urem

poet, sculptor, graphic and product designer

ann vincent

ann vincent

Ann Vincent is a multidisciplinary artist based in Ghent, Belgium. Taking a playful approach, Vincent's work explores material, form and utility. She creates pieces that are both functional and unexpected.
Aotea

Aotea

 A range of New Zealand made health products inspired by traditional Māori herbal remedies and supported by scientific research. 

Aotea was founded in 2017 – inspired by mātauranga māori (māori knowledge) and this knowledge manifests itself in their range of therapeutic skincare. Aotea is the māori name for Great Barrier Island and it is here where they are from and where they grow the native flora they use (and extract their oils) and spin these into the products in their range. This is all done by their team on their papakāinga (land). 

What is important is what they do brings opportunity to the community where they are based on Aotea. In light of which they have decided (despite the difficulty) to grow, extract and manufacture all the products rather than outsource this. Aotea is proud to say that for every year they have been in business they have provided scholarships to their rangatahi māori to attend high school and they are in the process of creating more jobs for whānau.

What is also important to Aotea is spearheading the science that will give credibility to the anecdotal history and knowledge māori have for the healing flora of Aotearoa. They now have a committed R&D team to determine innovative ways to not only extract some of the plant agents in the flora they use but also undertake clinical tests of these plant agents.

Asili

Asili

Design thoughtfully,
Tread lightly

Asili was established as a means to work with East African artisans and their respective materials. We guide collaborations between contemporary designers and East African artisans. Each item is handmade, and every Asili purchase directly supports the growth and development of artisans and their trade. 

We are based in New Zealand and Asili was born after our first trip to Uganda and Kenya in 2017. Our name borrows from the Swahili word foressence, genesis, the source of something. It stands for the truth or fundamental nature of a person or object.

Asili was established as a way to bring ideas together; heritage & present-day, craft & industry:
— Each partnership considers the true character of a natural material within a modern design framework.
— Asili objects are used in daily life, leave a lasting impression, and harmonise with other items in the home.
— All products produced by Asili are made by artisan groups that are Fair Trade Certified across Uganda and Kenya.

Every ASILI collaboration:
— Begins with responsible material sourcing, as this forms a key chapter in a product's story. By operating transparently, ASILI offers the design community an assurance of integrity.
— Supports artisans in their trade and through this support, contributes to the preservation of culturally significant crafts. Our aim is to attract a new global market, reviving the traditions and materials of East Africa.
— Educates both designer and customer about the potential of a material that they have never previously used before.
— Results in the creation of a modern artifact. We filter traditional techniques and natural materials through a contemporary lens, to create something new and timeless.

auór

auór

Founded in Sydney, Australia – auór is an independent eyewear and accessories label built from humble beginnings.

Kristen Lindesay and Claire De Luca are dear friends and the Co-Directors of auór

Illuminating classic and simplistic style with their timeless designs handcrafted in Italy, auór honours slow fashion and fair practice as a means to realise creative kinship.

auór eyewear is designed in Australia and handcrafted in Italy using only the highest-quality European materials.

Working together with our makers, auór produces limited runs of each frame to keep them unique for those who wear them.

In a shared vision to create functional, refined and quality eyewear, auór extends to a curation of everything we love, with a considered selection of handcrafted accessories.

Together Claire and Kristen work with all of our makers in a transparent supply chain, which supports fair practice, living by a ‘less is more’ philosophy in an effort to avoid excess of any kind.

Biodegradeable

These goods can be composted at the end of their useful life, leaving no trace of their existence.

Ethically Made

These goods are made by suppliers that pay fair wages, guarantee no child labour, and maintain a safe working environment.

Handmade

Handcrafted goods are one of a kind that have been created by skilled artisans often using techniques passed down through generations, rather than by automated, machine-based processes. Small irregularities are celebrated and are what make handcrafted goods unique.

Local

These goods are manufactured in the same country in which they are designed. This sustains the local economy and is more equitable for the workers and their communities. 

Natural

These goods have been crafted with materials that are derived from naturally occurring materials, plants or animals, with minimal processing. 

Organic

Goods that are made from organically grown materials and are free from harmful chemicals and pesticides. 

Recycled

In an effort to reduce waste, the design of these goods are either part or wholly made from up-cycled or previously used materials. These can be either salvaged directly in their current form or from recycled materials, such as paper, glass or metal.

Sustainable

Goods made from materials that can be replenished at the rate they are consumed, all with minimal environmental and social impact. Such as FSC wood, bamboo and wool. 

Transparent

These goods are produced by artisans or companies that are open, honest, and straightforward about their business operations. Transparency builds trust, from makers through to customers.

Vegan

These are goods that contain absolutely no animal products or by-products and were not tested on animals at any stage.