AAA Design uses the best of New Zealand’s sustainable natural treasures to craft quality goods that are designed to bring pleasure to your daily life.
The ultimate intersection of art, ethics and natural science...
Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal - to create the world’s best natural perfume.
vita odor, living fragrance
100% natural ingredients
Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is that they’ll evolve on your skin, working with your natural body chemistry to create a unique scent. One that will continually evolve throughout the day.
Abel lives on your skin, until it fades away.
elegant perfume for men and women
At Abel we believe...
In the power and beauty of scent. Its ability to enrich daily life in a way nothing else can. We believe that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you.
Global industry disruptors
Natural perfume house Abel Odor was established in Amsterdam in 2013 by New Zealander Frances Shoemack following a failed search for a natural perfume that was modern, chic and long lasting. Shoemack, who cut her teeth in the New Zealand wine trade, fell in love with the emerging world of independent perfumery on her travels throughout Europe, but was frustrated to discover that within that category, no brands were focusing on natural products or sustainable and ethical supply chains. She saw a gap, long before the market was established. To create this industry disruptor, Shoemack reached out to New Zealander and Australasia’s only Master Perfumer Isaac Sinclair. Trained in Paris and Milan and now based in Sao Paulo and rapidly making a name for himself in the esteemed world of fine fragrance. Together the two set out to prove to the world you could have a natural perfume without the compromises. They did this by using the best natural science, a precision approach and sourcing the finest ingredients from around the world. Seven years since the launch of their first perfume and the pair have shown what’s possible when you think outside the square. In 2018, the UK Financial Times quoted Abel as ‘well on their way to being the world’s best natural perfume’ and the brand has been featured globally in Vogue, Conde Nast, Monocle (print and film) among others. Abel boasts a retail network more than thirty countries strong and including iconic stores such as Galerie Lafayette Paris, Liberty London, Totokaelo New York and Isetan Tokyo. In 2020 the brand came 'home' to New Zealand, establishing it's global headquarters in Wellington and putting down roots in the community.
Looking back, I never thought I'd become a jeweller. However, as time has passed my interest in the art of jewellery became a need to explore jewellery making as a practice.
My pursuit started in 2011 and it has been a constant, evolving, organic process ever since.
It is the physical act of jewellery making that I love. Experimenting with metals and texture, applying heat, using the tools and the chemical processes that unveil the intrinsic beauty of a piece. The process of crafting raw materials into simply styled jewellery that is wearable, bold at a glance but intricate up close.
My work is made to be worn, enjoyed and treasured. I craft my pieces to a quality that they may have longevity, to be handed on and appreciated by many over time.
I embarked on the process of candle making a few years ago. As time passed, the alchemy of the candle making was revealed to me, making me see that each candle possesses its unique individual character and a life of its own.
The creation of the candles started me playing with different architectural forms. I began the deconstruction of Platonic solids that led me to the discovery of existing sculptural models, that in turn through my vision needed only the inner illumination, which will enrich the imagination and pleasure of its owners.
My candles are livable art pieces. They bring a special joy to both those that give or receive them. It is that thought which gives me pleasure and motivation in the creation of producing my unique candles.
At first glance, a candle in and of itself can be seen as an uncomplicated product. But, beyond this simplistic observation are some important elements that have to work in perfect harmony. The interactions between the architectonic of the candle, the wick and the wax have to exist in perfect equilibrium to achieve the full potential and magic of the candles.
When the candle prototypes were finished I faced another challenge: engineering production moulds. The matrix from which these delicate and beautiful pieces originate are the moulds. With the support of 3D technology, computer simulation, and traditional methods of casting I created these diverse ethereal forms.
My candles are hand-poured and made out of the best quality, ecologically friendly, soy wax. The soybeans used are grown in the USA, and the wax made from them is specially blended with palm and beeswax to enhance needed firmness. The flame burns a cylinder inside the core in such a way as to leave the sides of the candle to remain intact, transparent, and illuminated. The burning time of each candle can exceed more than sixty hours.
I am excited to share my creation with you and am hoping that you will find enjoyment and pleasure in them.
poet, sculptor, graphic and product designer